PRISM CANDY

Buddha Jewelry's collection, Prism Candy, is all about enhancing natural brilliance through intentional design (and I had the joy of bringing that vision to life across every touchpoint). From capturing the collection’s vibrant glow in model photography to designing bold, energetic graphics for social and email, I focused on highlighting the unique light-play of each demi bezel setting. Every image, every word, and every asset was crafted to reflect the collection’s lit-from-within energy and playful color story.

I had the opportunity to design Buddha Jewelry’s professional printed lookbook, a piece that serves both as a tool for piercers and a visual celebration of our work. Created for use in studios, it helps clients explore our jewelry through thoughtfully curated imagery and layout.

Along with designing the full multi-page book, I contributed much of the product and model photography featured inside. The result is part catalog, part art piece, showcasing the beauty, craftsmanship, and individuality that define our brand.

EDITORIAL LOOKBOOK

Buddha Jewelry's collection, Rebellionaire, we set out to create something unapologetically bold - luxury with an edge. I led the creative direction for the launch, building a visual identity that matched the collection’s fearless attitude and rare, high-impact gemstones. From directing high-contrast, attitude-filled model photography to designing sleek, punchy social graphics and email campaigns, every detail was crafted to disrupt expectations.

REBELLIONAIRE

As a fun and creative client gift, I designed a custom coloring book featuring hand-drawn illustrations of some of Buddha Jewelry’s most iconic designs. Each page invites clients to slow down, get creative, and connect with the brand in a new, unexpected way. It was a playful twist on brand storytelling that blended art, relaxation, and a little sparkle.

COLORING BOOK

Buddha Jewelry's love me or leave me collection is bold, unapologetic, and made to stir things up—so i built a visual world to match. With a concept rooted in polarity and self-expression, my direction for this drop focused on creating two opposing yet complementary aesthetics: soft vs. sharp, sweet vs. savage.

Throughout the project, I led the creative from concept through execution—art directing model photography, designing assets for social, and shaping a launch strategy that let each engraved threadless end (f*ck, love, me, you) speak loud and clear.

LOVE ME OR LEAVE ME

It was an honor to help bring the Maui Love collection to life - a collaboration between professional piercer Makenna Kuykendall and Buddha Jewelry’s founder and designer, Rion. Rooted in resilience, community, and deep love for Maui, this collection is a tribute to strength and healing. I supported the launch through model photography, email marketing, and social content—all crafted to reflect the heart behind Makenna’s vision. a portion of proceeds goes to the lLahaina land trust foundation, helping give back to the place she calls home.